We’re Not Asking for Exceptions. We’re Offering a Model.
Vera is building AI infrastructure that meets and exceeds the FCA’s Consumer Duty standards. Our platform is designed to support vulnerable customers, ensure explainability, and avoid foreseeable harm from day one.
How Vera Aligns With the FCA’s Expectations
✅ Consumer Understanding
We turn legal debt letters into clear, plain-language explanations.
✅ Fair Value
Our model puts high-quality, rights-based help in people’s hands instantly, with no call centres or waiting lists.
✅ Support for Vulnerable Customers
Trauma-aware UX. Tone-matching AI. Built-in escalation protection.
✅ Avoidance of Foreseeable Harm
We’re countering the automation arms race in collections — and proactively preventing escalation, avoidance, and psychological harm.
Embedded Safeguards
✅ Explainability Engine
Users can see why each suggestion or template was generated and who it’s designed to help.
✅ Human-in-the-Loop Review
Every AI-generated communication can be reviewed by the user, flagged for concern, or adjusted for tone.
✅ Transparency by Design
No dark patterns. No nudges toward unaffordable outcomes. Every user journey is designed around trust, not pressure.
The Policy Paper: “Where Are the Guardrails?”
Vera’s policy paper outlines the risk landscape of AI in collections and proposes a new standard for explainable, ethical, consumer-first automation.
“We’re not waiting for the regulator to catch up, we’re helping set the direction.”– Ashanti Bentil-Dhue, Founder
FCA Sandbox Journey
Current Status: Preparing full sandbox application (Q2 2025)
Test Area: Explainability + negotiation outcomes in unregulated debt (council tax)
Proposed Metrics:
Plan acceptance rate
Time to resolution
User clarity and confidence
Escalation avoidance